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On Sleeping Beauty, the Bourne Identity and Geometricity*

It’s Christmas… time for homecoming stories. Lanky boys return from university with bags of washing and stories of all night drinking sessions, or the miracle of passed exams. Savvy girls back from the big smoke with too much eyeliner recount stories of sociopathic bosses or avaricious landlords. The identities in the stories differ, but the […]

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Permission to think creatively, sir…

It was business guru, Seth Godin, who popularised the term “Permission Marketing”.  Like all new phrases, Permission Marketing emerged from the culture that surrounded it. We had grown tired of its opposite force – “Interruption Marketing” – the barrage of information coming at us from all forms of media. “Buy me! Notice me! Like me!” […]

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Same Old Story

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity” Charles Dickens certainly knew how to describe the general mood prior to the French Revolution. Many people feel this […]

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All the rage

Remember the days when every motivational seminar, strategy session and change management program, began with an iceberg model? This visual was used to represent what we thought was the problem (tip of the iceberg) and of course the much bigger problem lurking beneath the surface (which we were all trying to avoid). You could use […]

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