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When I was about 13 years old our class was given an essay to write, about fear. The nuns at my school seemed to like cryptic assignments that would reveal shallow thinking or lack of piety. Some girls wrote about their fear of spiders or ghosts. Others, somewhat ostentatiously in my opinion, wrote about their […]

Someone once said to me, that people have an incredible propensity for solving the wrong problem really well. It makes sense. We like to feel competent and in control, so when faced with the unfamiliar or shocking we respond in the only way we know how… but we do it with great enthusiasm. It’s not […]

There’s no doubt that the poor mental health of the nation is a problem. But in a world where there are so many things that are crying out for attention, it’s difficult to get anyone to take notice. How great therefore that the fab trio of royals are using their position to highlight the problem […]

It wasn’t Maslow’s fault. He just identified the fact that people have a hierarchy of needs, and he put them in a pyramid. At the bottom are survival needs — for shelter and food. Above these are the “nice to have” needs — for love and esteem. At the top of the pyramid he put self-actualization — the need to find […]

  *actually wise, not clever. The reality some of us are currently living in… “Terrorism is the worst threat to mankind.” Terrorism is created by Isis who form their ideas from the Muslim religion, which states that their version of the truth is the only truth. “Aborting fertilized cells is murder”. Abortion is very bad, […]

We all remember it. Advertising Age included it in the top 50 greatest commercials of all time. Who knows how many children were spurred into “creative careers” as a result of seeing it on television during the Superbowl commercials. This is of course the 1984 ad for the Apple computer. Its message was heroic — Apple saves […]

Three human rights that are wrong in the 21st Century 1. The right to vote. Now that the UK has voted to leave the EU, there have been a raft of vox pops on social media with some alarming responses to the question “Why did you vote leave?” For example… ‘There are just too many […]

This could actually happen… Donald Trump — President of America. The Trump finger on the nuclear button. “No, YOU’RE fired.” The First Lady, pole dancing in the oval office. If someone was pitching this as a movie idea, most producers would want some sort of back story. “I mean how can we go from Abe Lincoln and […]

How marketing pulled off the crime of the century (part 2) by making everybody greedy and stupid. I went on a marketing type seminar recently, to see if anything had changed so I could report back to you. It hasn’t. Here is the tried and tested formula that Marketing is still using in order to […]

When the Grinch stole Christmas, it was just a story with a happy ending. But now something more sinister has happened – Marketing has stolen Love. This time it’s not a story and it’s not ending any time soon. This is how the heist was pulled off… First, Marketing went to smart school and learnt […]