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Tag Archives: Rants

Losing my Religion

I’m in France, land of a thousand churches.  To  be more exact there are actually about 40,000 of them,  built mainly in the middle ages.  With a medieval  population of around 6 million this would  mean one  church per 150 people. I think we can safely assume that religion was more  popular than a Led Zeppelin gig […]

CEOs would kill for this level of engagement

The most successful direct marketing campaign in the world was not masterminded by Nike or Coca Cola but by al-Qaeda.  Despite a trillion dollars of US spend on the war against terror, al-Qaeda membership continues to grow. It was obvious really. CEOs have only just cottoned onto the ‘relationship marketing’ thing.   The concept of ‘Tribe building’ […]