Blog Link

Tag Archives: Relationship marketing

CEOs would kill for this level of engagement

The most successful direct marketing campaign in the world was not masterminded by Nike or Coca Cola but by al-Qaeda.  Despite a trillion dollars of US spend on the war against terror, al-Qaeda membership continues to grow. It was obvious really. CEOs have only just cottoned onto the ‘relationship marketing’ thing.   The concept of ‘Tribe building’ […]